Digital Rights Management technology provides a convenient and secure way to enjoy the use of your valuable intellectual property by consumers who have obtained it legitimately, while preventing it's viewing and duplication by those who have not. MediaCinch provides DRM services that can be used in the following scenarios:
Subscription Services:
Until recently, subscription content has not been easily transferable to portable devices. MediaCinch now provides technology that allows this to happen, making subscriptions more valuable to customers. Customers can download almost limitless items through their subscription, play them as often as desired, and transfer them to any device. These tracks are linked to licenses that have start and end dates. At the end of the billing period, the customer connects to the content service provider where licenses are automatically renewed, as long as the customer has paid the fee. Otherwise, the licenses simply expire.
Purchase Single Tracks:
In this scenario, customers purchase and download tracks protected with MediaCinch from content service providers on a per-track basis as opposed to the subscription model.
Rental Services:
Many customers download movies on a rental basis over the Internet to their computers. MediaCinch makes this possible by providing time-limited licenses. This means that movie download services can create licenses that satisfy customer-viewing habits while ensuring that the content is used in the way the content owners intended. For example, a customer might rent a movie that allows him to begin viewing it anytime within 30 days, and for 48 hours once they start playing it. This content is transferable to portable devices that support video playback.
Video-On-Demand (Pay-Per-View):
MediaCinch supports pay-per-view playback on computers and extends this capability to set-top boxes (i.e., DVR) so content can be viewed and licensed over a cable network in addition to being played back through a computer.
Live DRM: Real Time Events:
With MediaCinch , content owners can deliver protected live digital media content such as news, rock concerts, or sporting events over the Internet in real time, without requiring that the content first be batched and saved. For example, a music company could offer customers a customizable concert package with a choice of upcoming performances. Once the transaction is complete, customers can watch the protected live performances streamed over the Internet as they occur.
Preview and Purchase Content:
Using MediaCinch , a retail Web site can offer customers the option to preview songs before buying them. For example, customers are allowed to download any song and play it a certain number of times in exchange for registering with the service. The next time customers attempt to listen to the song, they are taken directly to the seller's Web site where they are instructed on how to purchase the song. In this scenario, content owners are able to promote their recording artists and albums on the Internet while cutting down on marketing costs.
One File, Different Licenses:
With MediaCinch , a retail Web site can offer customers a choice of licenses when purchasing content. For example, for a small fee, customers can play the song for one month. For a larger fee, they can play the song forever and transfer the song to a portable device. If they choose the latter, MediaCinch Manager issues a license to them with no expiration date that also includes the right to play the file on a portable audio device.
Protection of Sensitive Material:
Companies can protect sensitive digital media property, such as recorded presentations, by using MediaCinch . For instance, employees that are unable to attend a company conference can view the recorded event later. Because the company doesn't want the information to leak out to its competitors, it has protected the streamed content by using MediaCinch . When the employees select to view the presentation from their computers, a one-time license for the content is issued silently, and the video begins streaming.
Distance Learning:
A university or school can save videos of lectures, presentations and discussions and encrypt them by using MediaCinch so they can be streamed or downloaded to students' computers after the acquisition of a license. The student logs in, and a license is sent to her computer. The university uses the license as an attendance record and also for billing purposes.
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